CONCEPT PROJECT
Small Roads North
A self-initiated concept for a multilingual Chiang Rai tourism website. It is an independently created concept and does not represent or promote a real tourism business.
THE DESIGN PROBLEM
Make a destination with many options easier to explore
Visitors can face a long list of activities without enough context to decide where to begin. This concept organises the experience around destinations, tour types and the questions travellers need answered before they enquire.
TRAVELLER JOURNEY
From a first idea to a direct enquiry
- Explore Chiang RaiStart with places, landscapes and travel interests.
- Compare toursSee the practical details needed to narrow down an option.
- Ask directlyMove to a clear enquiry without relying on a third-party listing.
KEY FEATURES
A clear, considered tourism structure
Destination-led browsing
Help travellers discover experiences through the places they want to visit.
Tour details that answer questions
Present the practical information that makes comparison and planning easier.
Multilingual-ready content
Make room for visitors who need to read the journey in more than one language.
Direct enquiry path
Keep the next step visible and simple once a traveller has found a suitable tour.
VISUAL DIRECTION
Confident, calm and practical
The concept uses spacious reading areas, strong type hierarchy and clear visual grouping so the content feels welcoming without obscuring the information travellers need.